Communication of Scientific and Technological Information

Attention:
Awingan, Jovylyn
Banggawan, Gemalyn
Dolnagon, Maricel
Magangat, Karen
Omli, cherry Dyeah
Sagmayao, Krystal
Dao-gas, Ron Ron

For DevCom students taking up this Major subject, you are instructed to perform the following tasks:

1. Outline the brief history of Development Communication at the University of the Philippines, Los Baños (UPLB). Visit the following link>
http://en.wikipedia.org/wiki/Development_communication#University_of_the_Philippines_Los_Ba.C3.B1os

2. What is "Information and Communication Technologies for Development." Visit the following link>
http://en.wikipedia.org/wiki/Information_and_Communication_Technologies_for_Development

3. Who is the Mother of Development Communication? Find your answer by Visiting the following link>
http://en.wikipedia.org/wiki/Development_communication#University_of_the_Philippines_Los_Ba.C3.B1os

4. Get the different definitions of Development Communication. Visit the following link>
http://en.wikipedia.org/wiki/Development_communication#University_of_the_Philippines_Los_Ba.C3.B1os

* Encode your answers on a short bond paper, single-spaced. Submit your outputs on August 27, 2010; Friday.

PRE-TESTING OF COMMUNICATION MATERIALS

Let us talk about persuasive communications. As DevCom students, you have been fully inculcated by now with the idea that most communications are intended to be persuasive.

For instance, politicians launch into expensive campaigns to woo voters; International Assistance Agencies (like Red Cross) appeal for donations that would be distributed to the poor; Manufacturers convince people that theirs are the best products; Community leaders visit various groups in the community in order to gain support for their projects; Husbands buy flowers to make up for a quarrel with their wives.

All of the above-mentioned examples are persuasive communication activities. Persuasive Communications include all materials which are produced and diffused, and all activities that affect the awareness, knowledge, motivations, attitudes, or behavior of any audience.

Needless to say, although most communications are meant to persuade, some communications are more persuasive than others.

One of the reasons for differences in the persuasiveness of communication is the use of effective pre-testing in the planning and execution of communication campaigns.

What I am trying to say is that if we are to aspire for a successful communication campaign, then we have to do some necessary pre-testing before going into final production.

For instance, before the DOH will produce a poster or comics about AIDS, that poster or comics must first be pre-tested to ensure maximum effectiveness. In the same way that we rehearse what we are about to say before saying it.

What then is Pre-test?

Pre-test – all forms of activity in which one might engage in order to predict the impact of a persuasive communication prior to its mass diffusion. The purpose is to predict the reaction of an audience to a communication material.

Question: What is the advantage of rehearsing first what we have in mind before actually saying it? Post your comment or answer below. Write your name below your comment. (Just click on the word COMMENT)